“Bending the Curve”
SEG 10th Annual General Meeting held in Potsdam 10th March 2020
Chairman’s Report
It is now 17 months since SEG held its last, the 9th AGM, that took place in the Brussels office of our partner organisation Wetlands International European Association. The AGM report for that meeting makes very interesting reading as part of gauging SEG’s progress towards delivering its “accelerating eel recovery” mission.
The challenges of regenerating the eel stock are very great and for this report, the structure will be based around the three sustainability themes of Brundtland, that are also the corner stone for reporting progress against the ISEAL Codes of Good Practice for Sustainability Standards. They were also part of the founding beliefs underpinning SEG’s foundation back in 2010. This time the headings will be: People – Profit – Planet taken from its creator John Elkington, who is a key SEG supporter and champion. (His latest book Green Swans is published in April 2020 and SEG features prominently in the Green Swans Video.
So much of SEG’s work is about communicating the eel’s incredible story and since the last Brussels meeting, SEG celebrated its 10th birthday with our greatest conference to date at the Natural History Museum in London on 26 and 27 June 2019. This included supporting events at the WWT Wetlands Centre in Barnes, the Dutch Church and the visit of the Dutch Eel Barge; re-enacting and confirming the significance of the enduring relationship between these countries.

The conference photo above illustrates delegates from some 20 countries representing a wide range of stakeholders: Science, Conservation, Commercial, Enforcement, Policy, Media, Artists, Fisheries Minister and the Media. SEG made its first recognition awards at the five year point and so to mark the 10 years, the UK Fisheries Minister, Robert Goodwill, made awards to John Kilburn for his work at Plymouth University with the degree illustration students, to Florian Stein from SEG for his work with Counter Trafficking, to Harriet Alvis from Bristol Avon Rivers Trust for her work with Eels in the Classroom, to Guillaume Le Priellec for his work in France: leading the fishermen in Brittany in the adoption of the SEG standard.
The Eel Regulation and SEG Theory of Change
During 2018 – 2019 The Eel Regulation went through a major consultation and evaluation process. Many of you contributed. The Regulation, whilst not perfect, has been a fundamental platform for SEG to operate and seek to build action for the European eel. We are delighted that it is not being cast aside and will play a full role in seeking to refine and make it more effective.
The combination of SEG thinking and strategy are portrayed through the SEG Theory of Change. This leans heavily on the thinking within the Regulation and seeks to illustrate a multinational, integrated approach. Full recovery of the eel population will take many decades. The glass eel recruitment proxy indicator was both the lead indicator calling for the Eel Regulation and is now the lead indicator starting to reveal the bend in the curve upwards towards recovery.





