The Sustainable Eel Group (SEG) was formed to take action to support the recovery of the European Eel and emerged from the very successful Bridgewater conference on the eel, organised and run jointly by the Institute of Fisheries Management and the Environment Agency. Many of the speakers from the conference, drawn from the leaders of the Scientific, Conservation, Policy, and Commercial sectors, gathered at Fishmongers Hall in December 2009 and made the commitment to work together around a shared vision of the eels return to abundance – and so SEG was formed. Today SEG memberships are drawn from across Europe, with the organisation run as an ASBL from Brussels. Key to this is the collaboration of all parties involved on an equivalent footing: Science, Conservation and Commercial. The story can be read as it unfolds through the AGM reports here.